About Alliance Reservations Network
A Travel Technology CompanyAlliance Reservations Network (Alliance) is a travel technology company that provides private-label travel booking engine solutions. Alliance’s turnkey, private-label booking platforms with highly customizable features empower its partners to standout from the competition by offering unique benefits to their audience.
Alliance’s relationships and buying power with all the major travel brands ensure its partners have access to the most competitive travel inventory in the industry. Partners enjoy inventory from accommodation wholesalers, airfare providers, rental car providers, cruise lines, online travel agencies, and travel entertainment providers. |
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$2B+
in Revenue |
600K+
Properties |
120M+
Customers |
Corporate History
Tourist Bureau Marketing, Inc., DBA Alliance Reservations Network, started developing online travel booking technology in 1995 and has been on the forefront of this technology ever since. It built one of the first hotel booking engine sites in the United States. In 1999, it was one of the first companies to create an affiliate network allowing its partners to use its proprietary white label travel booking engine. By 2002 it had developed ground-breaking travel technology that aggregated inventory from multiple suppliers and displayed it in a search query result page. In 2007 the company launched its first closed user group booking engine.
Founded in 2005, Alliance View, LLC also developed closed user group online travel booking technology. The company developed powerful marketing capabilities and was able to grow overwhelming demand for its products and new technologies. Eventually Alliance View, LLC combined with Alliance Reservations Network.
With the combination of these two successful businesses, Alliance Reservations Network has been able to build on existing products and bring new ones to market faster. Alliance is currently one of the largest travel technology booking engine providers in the world. Their inventory includes over 600,000 hotel and resort properties worldwide, along with air, car rental, cruise, activity and weekly rental inventory. Alliance powers thousands of partner sites and has facilitated over $2 billion in hotel sales since inception.
Founded in 2005, Alliance View, LLC also developed closed user group online travel booking technology. The company developed powerful marketing capabilities and was able to grow overwhelming demand for its products and new technologies. Eventually Alliance View, LLC combined with Alliance Reservations Network.
With the combination of these two successful businesses, Alliance Reservations Network has been able to build on existing products and bring new ones to market faster. Alliance is currently one of the largest travel technology booking engine providers in the world. Their inventory includes over 600,000 hotel and resort properties worldwide, along with air, car rental, cruise, activity and weekly rental inventory. Alliance powers thousands of partner sites and has facilitated over $2 billion in hotel sales since inception.
Clients
Alliance's technology lends itself to a wide range of applications, allowing the company to work with a diverse client portfolio.
As an example, works with closed user groups such as employee benefits companies and membership organizations to provide white label travel benefits. Many other partners use Alliance’s platform on their own privately-branded discount travel sites, or to supplement other products and services they provide to their customers. Learn more about Travel Booking Engines and our Members-Only Hotel Booking Engine.
Other organizations, such as event travel management companies, use Alliance’s event travel booking software to fully procure, manage, and reconcile travel for their event attendees. Youth sports events, corporate retreats, sales meetings, concerts and festivals, and citywide conventions have all successfully used Alliance’s technology to save time and increase efficiency. Learn more about Group Productivity Solution.
As an example, works with closed user groups such as employee benefits companies and membership organizations to provide white label travel benefits. Many other partners use Alliance’s platform on their own privately-branded discount travel sites, or to supplement other products and services they provide to their customers. Learn more about Travel Booking Engines and our Members-Only Hotel Booking Engine.
Other organizations, such as event travel management companies, use Alliance’s event travel booking software to fully procure, manage, and reconcile travel for their event attendees. Youth sports events, corporate retreats, sales meetings, concerts and festivals, and citywide conventions have all successfully used Alliance’s technology to save time and increase efficiency. Learn more about Group Productivity Solution.
Leadership
Peter Strack, President, started his first business when he was 12 years old. A serial entrepreneur, Strack has founded several businesses since then, including a music production company and a media company. In 2005 he founded what would become Alliance View, LLC. The company promoted travel discounts as a reward for participating in healthy lifestyle programs. As president of Alliance Reservations Network, the online travel booking business has flourished under his leadership.
Strack attended Indiana University–Purdue University Indianapolis, where he studied business. His entrepreneurial energy is now focused on creating new products for Alliance Reservations Network.
Pete Bertenshaw, Founder & Former CEO of Alliance Reservations Network, now acting Senior Vice President of Development at RCI, started his career working as a stockbroker, a list broker, and an advertising salesperson, but his passion was always to own his own company. In 1992, Bertenshaw started his first business—a direct mail program targeted to new homeowners. This experience inspired him to explore the newly created internet in 1994. By 1995, Bertenshaw decided to focus on online travel and founded Alliance Reservations Network.
Bertenshaw attended Arizona State University where he studied business administration. Over the years Bertenshaw has started many other diverse companies, but is most proud of Alliance Reservations Network. It remains his main focus today.
Bertenshaw attended Arizona State University where he studied business administration. Over the years Bertenshaw has started many other diverse companies, but is most proud of Alliance Reservations Network. It remains his main focus today.
